Press Release Details

Bell Media and Walt Disney Studios Canada Partner on Exclusive Media Collaboration for Star Wars: The Last Jedi


Stars Wars: The Last Jedi Pop-Up Exhibit at 277 Queen St. West in Toronto opens today –

– Bell Media launches exclusive multi-network coverage of the year's most anticipated film –

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TORONTO, Dec. 8, 2017 /CNW/ - Bell Media has launched a multi-faceted campaign with Walt Disney Studios Canada for the eighth installment of the Star Wars saga, Star Wars: The Last Jedi.

Launched on Nov. 1 and continuing through to the film's worldwide theatrical release on Dec. 15, the campaign includes a one-of-a-kind Pop-Up Exhibit at 277 Queen St. W. in Toronto and promotions across various Bell Media television and radio properties.

The Pop-Up Exhibit will include life-size replicas of characters Kylo Ren, Captain Phasma, BB-8, The Praetorian Guard, and the Executioner First Order Stormtrooper. There will also be an exclusive prop from the film: Kylo Ren's lightsaber hilt. Fans can pose for a photo with lightsabers and other movie paraphernalia plus there will be exclusive t-shirts, special guests, and more. Doors to the Pop-Up Exhibit open to the public today.

"After a successful campaign working with Disney for Star Wars: The Force Awakens, we are once again delivering dynamic content and reaching millions of Canadians for Star Wars: The Last Jedi," said Perry MacDonald, Senior Vice-President, English Television and Local Sales, Bell Media. "We are giving fans an intimate look at the year's biggest film with exclusive TV coverage, in addition unique access to the film's characters at the Pop-Up Exhibit."

"We are thrilled to once again build a truly collaborative and creative partnership with Bell Media. The out-of-this world campaign for Star Wars: The Last Jedi is compelling, innovative, and all-encompassing," said Greg Mason, Vice-President of Marketing, Walt Disney Studios Motion Pictures Canada. "This groundbreaking program will delight Star Wars fans of all ages and pump up the anticipation for this year's biggest blockbuster release."

Elements of Bell Media's Star Wars: The Last Jedi editorial support included:


  • Star Wars week takes place the week of Dec. 11 with daily content celebrating the film and interviews with the film's stars including Mark Hamill, Daisy Ridley, John Boyega, and more.


  • The hosts interviewed BB8 and documented it all on @SocialCTV and talked about the interview and the film.


  • BB8 joins the staff of SC with Jay and Dan throughout the week of Dec. 11 on both show and @JayandDan social channels.


  • INNERPSPACE produces multiple Star Wars segments which include a BB8 appearance, along with interviews with Mark Hamill, Daisy Ridley, John Boyega, and more.


  • DAILY PLANET is exploring Star Wars by choreographing a light sabre battle with a robotic arm, going for a test drive in a DIY Star Wars inspired ride, and creating holograms in a jar … it's the stuff viral dreams are made of!



About Star Wars: The Last Jedi:
In Lucasfilm's Star Wars: The Last Jedi, the Skywalker saga continues as the heroes of The Force Awakens join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past. The film stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong'o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Gwendoline Christie, Kelly Marie Tran, Laura Dern and Benicio Del Toro. Star Wars: The Last Jedi is written and directed by Rian Johnson and produced by Kathleen Kennedy and Ram Bergman. J.J. Abrams, Tom Karnowski and Jason McGatlin are the executive producers. Star Wars: The Last Jedi opens in theatres on December 15, 2017.

About Bell Media
Bell Media is Canada's leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's highest-rated television network; 30 specialty channels, including TSN and RDS, and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 215 music channels including 105 licensed radio stations in 54 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral Out of Home with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit

SOURCE Bell Media